553
The Chairman explained that items 10 and 11 on the agenda [Draft Digital Strategy and Draft Customer Strategy] would be considered at the same time by the Panel, due to their intertwined and related nature.
Mandy Jones, Strategic Director, gave a presentation on the strategies, showing the alignment and joint focus. The shared priorities were given, providing clear direction and leadership across the Council and its wholly owned companies, Colchester Borough Homes and Colchester Commercial Holdings Limited. This would aid in preparing for Local Government Reorganisation [LGR]. Tailored services would help to meet rising levels of demand for services, whilst using technology and data responsibly. Data and insights would be used to deliver efficient and effective services, with continuous improvements.
The Customer Strategy was designed to improve interactions across all customer channels, from face-to-face to online interactions. The Digital Strategy defined the platforms and technology used by the Council, including those working behind the scenes to underpin Council services. This would also cover ethical use of artificial intelligence [AI] and cyber security. Both Strategies would support initiatives such as the Essex Digital Partnership and would assist collaboration with other councils and partners.
There was public demand for easy-to-use online services. Financial pressures and rising demand meant that technology had to be used to optimise delivery of services and contacts. The new website would use government design principles to make ease of use a priority. Existing and new partnerships would be built upon to improve customer services, including in health and social care. An example was the development of neighbourhood hubs to deliver integrated services. Education and children’s services involved work with Essex County Council [ECC].
The design process for the Customer Strategy included work with residents, staff and partners, collecting a large range of views and feedback. Customer priorities voiced were personal contacts, better website and removing frustration from difficulties in finding information or using online channels. Staff and leadership points included being more focused on service users, joining up technology and systems, and ensuring ease of use in the channels available to users.
The Strategic themes were outlined and examples given as to how these were delivered in practice. Themes were for a customer-led Council with a customer-focused workforce, a ‘Digital First’ approach to customer services, an evidence-led approach to customers’ experiences, and the creation of a culture of continuous improvement. Actions included improved technology and training, better platforms and effective use of data to improve.
Darren Kidson, Interim Head of Digital, introduced the draft Digital Strategy, which had been developed in line with Government guidance, and guidance from the NCSC [National Cyber Security Centre]. Vaughan Johnson, Technology Solutions Manager, summarised the reasons for the new strategy and what it covered. Themes covered what needed to be delivered, and emphasised who the Strategy would deliver for. An outline of the ways in which the two strategies would support each other was given. Highlights of the use of AI, data and digital inclusion were noted, using the Council’s digital tools and platforms to build future enhancements and engage with customers. The maximising of investments and contract value were key considerations.
New technologies were being assessed, and governance and standards were key in directing how technology and data would be used. Security and assurance of responsible data usage were noted. An assortment of examples were given of apps and functionality which were being explored for use in improving Council operations. In some cases, this involved using the learning of other organisations and councils to quickly make improvements and minimise time and money costs. Often these involved very small financial costs in order to improve working. Next steps included expanding trials of ethical AI use, covering planning services, customer services and others. Cloud-first IT systems would be prioritised and digital training delivered. Engaging with communities and building inclusive services would include design workshops and digital engagement sessions. New communication channels would be assessed and their impacts evaluated. Finally, preparations would be carried out to make the Council ready for automations and AI-based improvements. These would be implemented under the oversight of an AI Ethics Board to ensure transparency and compliance.
Praise was given by a Panel member for the ‘digital by default’ approach, providing access digitally for those who preferred it, and making more space in non-digital channels for those who needed them. Digital exclusion was raised, with an example given that around 25% of CBH tenants did not have an email account and 12% did not have a smartphone.
Officers were asked about work with parish, town and community councils, with a Panel member urging for more to be done to see how this could best be done. A request was also made for training to be provided for members to inform them about AI and how it could be used. The Strategic Director discussed how the Strategies would interact with the Council’s ‘Community Can’ strategy, designed to enable people in the Council’s communities. Work being done with the local health and wellbeing alliance was expected to put the Council in a good place to address issues in communities, including digital exclusion. Future options for in-person support were being considered, including in areas with a neighbourhood health hub and more support in housing and homelessness services. Digital inclusion work needed to be embedded across all customer services, allowing access via mobile-enabled platforms. Places such as libraries could be used to provide free access to computers and provide digital access courses. The Council needed to signpost these more effectively. External funding opportunities for community skills programmes were expected to be available.
The Interim Head of Digital gave assurances that training would be provided on the new technologies and ways of working, including to councillors. Regarding digital exclusion/poverty, the Panel was informed that the next local digital funding round would soon begin, inviting applications for funding. The Council would be applying for funding to provide free SIM cards and opportunities to recycle phones, to get people online.
The Interim Head of Digital took questions around use of generative AI chatbots such as ChatGPT. ChatGPT could be used on Council devices, as an inbuilt function of Copilot, which included a range of AI agents and tools, avoiding the risks of using the general version of that chatbot. Use of AI would be closely controlled, and the Council was following the Government rules recently released on this usage, to be overseen by an AI Ethics Board that would report to Governance and Audit Committee. There was no intention to build a new AI tool and the Council’s use of Copilot did not entail any sharing of private data outside of the Council’s 365 environment or with people outside of the organisation. AI use to assist customers was covered, including the ability for AI to signpost customers to other organisations delivering services that the Council did not provide. All customer data would be held securely on UK servers.
Panel asked questions as to what was being done to bring together publicly available data to establish a base line, against which any progress in health and wellbeing could be measured. Rory Doyle, Strategic Director, explained work with the Health and Wellbeing Alliance, with a Place Partnership approach in place. Data sharing with partners and understanding health data to predict trends and model service provision would be key. Examples of this were given.
The Technology Solutions Manager laid out savings being made, looking at the cost of existing systems and efforts to make full use of contracts and obtaining maximum value. The ability to quickly access necessary data from across the Council in order to ease customer journeys was set out. Phil Charles, Contact and Support Manager, told the Panel of changes at the contact centre, where a form was now being used for customers to more-easily request and find the information they needed, in an easier way than the traditional form of email conversation.
A Panel member voiced concerns as to how the Council and its systems were preparing for LGR, asking why there was budget provided for developing the Council’s systems, instead of concentrating on the basic functions that people indicate they want, and on fixing small issues and existing systems.
The Technology Solutions Manager emphasised that the work done on the contact centre had been vital, as the centre had been failing and experiencing significant levels of issues that had hampered the service being provided. Negotiations with the provider were successful, resulting in the issues being sorted for no additional cost, working in-house. The Council’s website was also failing and a barrier to digital inclusion. At no additional cost, this was also being addressed. The Strategy aimed to be simple and lay out what was needed, and how it would be done.
Questions were posed about the cost of producing the two Strategies and their branding and materials. The Interim Head of Digital gave assurances that the production cost was zero, as the writing of the Strategies and graphic design work had all been done in-house. There was no capital available to spend on ‘software as a service’ [SaaS], and the Council’s cloud-based operations could not be capitalised. There were some systems reaching end of life which would need to be replaced, especially where a statutory service was being delivered. This would be done via the Essex Digital Partnership, ensuring replacements would last appropriately to take the Council through to LGR whilst improving services and seeking opportunities to work with potential partners in LGR.
The Strategic Director gave an overview of the Fit for the Future project [FfF] and its governance. The project had overseen work to introduce a new contact centre and towards creating a new website, redesigning customer journeys. The Technology Solutions Manager pointed out the benefits of the use of LocalGov Drupal for the new website, which was designed for public sector/local government needs, to Gov.UK standards and which allowed for innovation by users to be shared across the sector freely, due to its open-source nature. The officers gave assurances regarding the security of data being processed, and its accessibility being WCAG [Web Content Accessibility Guidelines] compliant.
A Panel member asked for more information as to plans for convergence with partners in LGR and for views on data ownership and situations where the NHS was trying to bring their data together and away from legacy systems. The Interim Head of Digital gave assurances about the approach to technology procurement, with a Board to conduct additional scrutiny of any digital technology software procurement, ensuring data protection, information governance, cyber security and that the product being procured is appropriate in the context of LGR and the Council’s environmental commitments, among other considerations. A range of measures would be used to ensure successful procurement of secure options, including use of DPIAs [data protection impact assessments] and data sharing agreements in place where needed.
The Panel discussed seeing the tangible results from the updated strategies and ways to show what actions came from them in practice. The Technology Solutions Manager explained how RoI [return on investment] was being built in to the process, with the digital pipeline process meaning that all key considerations were covered in the procurement process.
RECOMMENDED that the draft Digital Strategy and draft Digital Strategy: -
a) Be noted by the SCRUTINY PANEL and;
b) Proceed to CABINET for approval