98
Councillor Arnold (in
respect of his spouse being a benefactor of the Mercury Theatre and his
daughter the Manager of the Roman River Festival) declared a non-pecuniary
interest in the following item pursuant to the provisions of Meetings General
Procedure Rule 7(5).
Councillor Davies welcomed the attendees to the Scrutiny
Panel meeting.
- Steve Mannix, Chief Executive, Mercury Theatre
- Daniel Buckroyd, Artistic Director, Mercury Theatre
- Anthony Roberts, Director, Colchester Arts Centre
- Nigel Hildreth, Chairman, Colchester Arts Centre
- Councillor Young, Portfolio Holder for Culture and
Regeneration
The attendees then proceeded to give the Scrutiny Panel a
presentation about the Mercury Theatre and the Arts Centre in Colchester.
Steve Mannix informed the Panel that between the Mercury
Theatre, Firstsite, the Arts Centre and Signals, the arts organisations in
Colchester employ a total of 159 people. In a recent report by Nesta,
Colchester was ranked as one of the top ten fastest growing creative clusters
in the UK.
With regard to the Mercury Theatre, the number of visitors
reached 123,838, an all-time high and a 17% increase from the previous year.
The Theatre also played to an average capacity of 78% compared to the national
average of 58%. Surveys, undertaken routinely throughout the year, placed visitors’
satisfaction of the Mercury Theatre at 4.5 out of 5. The total economic impact
of the Mercury Theatre is estimated to be a total of £4.5m towards the
Colchester economy. In terms of skills and employability, Steve Mannix stated
that the Mercury Theatre had seven paid internships last year and has just launched
the first vocational technical theatre degree in partnership with University
Centre Colchester; the new apprenticeship levy would be included in the figures
for the next financial year.
Steve Mannix also informed the Panel about the Mercury
Theatre’s involvement in the touring circuit, which completed 182 performances
in 26 Towns and cities across the UK. With regard to creative learning and
talent, last year 22,300 people participated in a Mercury Theatre programme, these
included youth theatre workshops and schools’ programmes. In addition the
Mercury Theatre hosted one round of the Regional Theatre Young Director Scheme
and the winner of the Cameron Mackintosh resident composer competition. The
Mercury also launched a new youth theatre group for young people with autism,
held a digital technology event called ‘Hacked’ and will shortly be launching
new youth theatre for the garrison community.
Daniel Buckroyd, highlighted to the Panel that the last
three years at the Mercury Theatre have been focused on further improving the
quality of the work as well as growing and diversifying the audience. Looking
forward the focus is to continue the pattern of growth, aiming to increase
audiences to 150,000 and participation in the creative learning courses to
29,000. In addition, the Mercury Theatre will aim to increase employment levels
and its contribution to the town of Colchester. There will also be a focus on
developing the level of talent in Colchester as well as continuing to support a
number of national initiatives. The Mercury will also be looking to improve
sustainability and environmental credentials, as well as enhance the
possibilities for local businesses to use the facilities by adding digital
presentation technology within the theatre. Daniel Buckroyd highlighted that
the Mercury will soon be launching a major international project at the
Theatre, and will be looking to continue to improve and sustain the audience
experiences. Daniel Buckroyd informed the Panel that the front end of the
theatre, including the café, facilities and visibility of the theatre will be
improved. In addition to this a production block will be built at the back of
the theatre to provide rehearsal space, improve workshop and wardrobe
facilities and house more community organisations.
Steve Mannix stated that a memorandum of understanding had
recently been signed between the different cultural and heritage organisations
in Colchester to work in partnership and look at the potential for shared
services in the future. In addition, Daniel Buckroyd highlighted the other
partnerships that the Mercury Theatre is involved in including the Tamasha
Theatre Company, English Touring Theatre and Cheek by Jowl.
Steve Mannix informed the Panel about the changing landscape
for the Mercury and the requirement to diversify the income. Whilst the ticket
sales have increased from £1m to £1.6m there has been a requirement to focus on
increasing trading activity through merchandising and drinks to counteract the
reduction in core grants. Steve Mannix confirmed that the Mercury would shortly
be applying to renew its National Portfolio Organisation status with the Arts
Council, and highlighted that Colchester Borough Council’s support in this area
is key. Steve Mannix also informed the Panel that whilst Essex County Council
revenue support grant would cease, Essex County Council did make an investment
into the capital scheme at the Mercury.
Nigel Hildreth, informed the Panel of the funding streams
for the Arts Centre; Colchester Borough Council contributes a total of £63,500,
with the remaining amount from external sources totalling £714,500. The other
grant funding includes £190,000 from the Arts Council and £10,000 from Essex
County Council. Nigel Hildreth highlighted the importance of the support from
Colchester Borough Council which gives the Arts Council confidence to continue
its funding. The Arts Centre generates 66% of its own income, and holds a total
of 339 events which cover a variety of show types and attract an eclectic and
diverse audience.
Anthony Roberts highlighted as the Arts Centre is a smaller
venue it allows for a more flexible approach to its programme, which means that
it can showcase more contemporary shows. With regard to the known visitors to
the Arts Centre, which totalled 45,392, there was a near equal split between
those who live in the Borough and those who live outside the Borough Council
area. Anthony Roberts highlighted to the Panel that following analysis of where
visitors to the Arts Centre live, residents of all wards and all levels of
social deprivation have attended shows at the Arts Centre.
Nigel Hildreth highlighted the success of digital marketing
at the Arts Centre, including YouTube, text message, e-mail and Facebook. Anthony
Roberts also highlighted that the Arts Centre in winning the Big Choice vote
received 900 votes.
Anthony Roberts informed the Panel of a recent art project
at the Arts Centre. The project involved asking members of the public through
the e-mail database to share their problems or issues. Following this an Opera
singer visited a total of 18 residents in their houses to discuss their
problems and then perform an aria that was related to their issue. Anthony
Roberts then proceeded to introduced Caroline Kennedy, an Opera Singer who was
involved in the Opera Helps programme, who performed an aria for the Panel.
Following the performance Councillors thanked the opera
singer for her performance, and asked the following questions;
- Councillor Davies – Asked for clarification on the
performance targets within the strategic funding agreement with the Mercury
regarding concessionary ticket rates inconsistencies, and questioned why the
concessionary ticket rate and accessible performance targets were not reached.
- Councillor Hogg – Questioned whether there is a relationship
with businesses that benefit from the Arts Centre and Mercury Theatre given the
benefit that the arts organisations provide. Councillor Hogg also asked whether
there were further improvements that could be made.
- Councillor Fox – Requested further information about what
the funding that Colchester Borough Council provides to the arts organisations
delivers for Colchester.
- Councillor Davies – Questioned how 18 people were identified
for the Opera project.
- Councillor Coleman – Questioned what the impact of the reduction
of the Essex County Council grant would be; how well the Mercury Theatre is
doing with regard to fundraising for the new build. Requested further
information about the pay what you can afford at the Arts Centre. Also
questioned whether there was a gap in the market for contemporary dance.
- Councillor Davies – Questioned the reduction in audience
attendance figures for the Arts Centre and how visitors for the farmers markets
are provided.
- Councillor Arnold – Asked how many visitors to the arts
organisations were first time visitors, and what is achieved socially for
Colchester Borough Council residents.
- Councillor Davies – Requested further information about the
big choice vote that the Arts Centre won.
- Councillor Wood – Questioned whether the business plan had
been completed; whether the three apprentices as stated in the report had been
employed; questioned who were the Colchester Borough Council representatives on
the arts organisation board’s.
- Councillor Fox – Asked for further information about how the
softer outcomes from investment in the arts organisations are measured.
The following responses were provided to Councillors;
- In response to Councillor Davies, Councillor Young stated
that the concessionary tickets rate target inconsistency within the strategic
funding agreement would be looked at and a response provided to Panel members
after the meeting. Steve Mannix stated that the level of accessible
performances is dependent on the programme that has been put on during the
year. The target of 21 is a high target, and this year the Mercury Theatre
reached a total of 16 show. Moving forward the Mercury is looking at expanding
its range of accessible performances with the programme. In addition, assisted
listening equipment and audio description equipment has been installed and
wheelchair access has been improved due to a flexible seating arrangements. The
lift at the Mercury Theatre will continue to be addressed.
- Steve Mannix highlighted the economic impact study survey
commissioned by both The Mercury and the Arts Centre, which asked respondents
where they spent their money in Colchester and confirmed the strong link. There
is a relationship with restaurants and other facilities in the town through
Colchester Presents and other promotional activities. There are plans to
introduce a corporate membership as well as plans to share the data collection
with other partner organisations in Colchester. Daniel Buckroyd stated that
historically there may have been a silo mentality between the arts organisations
which may have restricted the full potential. Over the last few years this has
started to break down benefitting the image of Colchester and what the town has
to offer.
- Anthony Roberts stated that the Colchester Borough Council
funding provides a significant level of support when bidding for funding from
the Arts Council. The support is greatly appreciated, and especially so when
reviews are taking place. In addition without the support from Colchester
Borough Council it would not be possible to support new and upcoming artists
and projects like Opera Helps would not be feasible. Daniel Buckroyd stated
that the funding sustains a staff team which can support emerging businesses
and talent and makes the activities provided significantly more affordable.
Steve Mannix confirmed that without the funding the Mercury would have to sell
out for each performance and the ticket price would increase to an average of
£29 rather than an average of £11-£12. In addition there would be no community,
school, summer, or elderly schemes without the funding.
- In response to Councillor Davies query, Anthony Roberts
stated that a short video about the project was circulated to everyone on the
Arts Centre mailing list. Responses were provided to a specific box office and
required assessing before processing into a route where the Opera singer could
visit the resident. Anthony Roberts also confirmed that the project leads were
able to assist those who responded with more significant issues. Councillor
Young also highlighted that the Opera performance highlights a gap in the
market for classical music, which could be looked at in the cultural strategy.
Daniel Buckroyd also stated that they Mercury Theatre is working with the Roman
River Festival looking to establish regular concerts promoted at the Mercury.
The aspiration is to potentially produce an opera in cooperation with the Roman
River Festival.
- In response to Councillor Coleman, Steve Mannix stated that the
reduction of the County Council grant had caused some difficulty, however they
Council had invested in the capital programme and there is further scope for
discussions around provision of a skills programme. With regard to the
fundraising, Steve Mannix stated that this is going well, with the possibility
of sponsoring items in the new build on the website; further funding applications
to trusts and foundations are due to be submitted. In response to Councillor
Coleman’s question around pay what you can afford, Anthony Roberts stated that
it is an opportunity to showcase new and upcoming acts, with the focus on
bringing people to the Arts Centre to see acts rather than charging a price. With
regard to contemporary dance, Anthony Roberts stated that he would like to
stage more contemporary dance, but was hindered by the lack of sprung dance
floor. Daniel Buckroyd confirmed that a sprung dancefloor is part of the
capital programme for the Mercury Theatre, and this may include hosting Essex
Dance Network in Colchester.
- In response to Councillor Davies, Anthony Roberts stated
that the figures for the year so far are looking good. However, the audience
figures do vary, and it depends on the type of act that is on the programme
which requires a balance. With regard to counting the attendees at the markets,
Anthony Roberts stated that this was an estimate provided by the organisers.
- With regard to the figures for this year this can be
provided after the meeting. The information collated from the box office can
provide statistics down to ward and street level if requested by Councillors. The
number of first time visitors at The Mercury during 2016 was 20,000; this
provides a good balance between first time attenders and repeat attenders. Daniel
Buckroyd confirmed that 66% of the audience figures during the year are one
time attendees, and there is a focus on, particularly through an improved
programme of family shows during the summer, developing this so people come
back during a year. With regard to social benefits there is a broad offer
engaging people to participate in activities, as an example work has been
undertaken at the Colchester and Tendring Women’s Refuge and with the Garrison
community. Daniel Buckroyd highlighted that the audience figures provided do
not include the participatory activity which is highly targeted and driven by a
clearly identified need.
- In response to Councillor Davies, Anthony Roberts stated
that the funding from the big choice award will be used for a project scheduled
for during 2017. Councillor Young confirmed that it was made clear in the
application that the project would not be launched until 2017.
- Steve Mannix stated that the business plan will be submitted
in advance of the extended deadline of the 1st of February; this is for the
period of 2018 to 2022. With regard to the apprenticeships, these have been
converted into six paid internships. Legislation changes have had an impact,
but going forward there will be a relationship with Colchester Institute to
deliver the apprenticeships but in a different model. It was confirmed that
Councillor Lyn Barton was on the Board of the Mercury Theatre and Councillor
Theresa Higgins was on the board for the Arts Centre.
- In response to Councillor Fox, Daniel Buckroyd stated that
the Mercury do extensive visitor satisfaction surveys, with regard to the
targeted participatory work impact assessments are provided when working with
partner organisations. In addition The Mercury has worked with a number of
struggling schools and is looking in to how it can work with the University. Steve
Mannix confirmed that the Mercury Theatre works with particular targeting
communities responded to need; this included autism Anglia, and working with
the Chinese and Nepalese communities. Anthony Roberts also highlighted the
invisible outcomes of the arts that are not possible to measure but help to inspire
individuals.
RESOLVED that;
- The Scrutiny Panel thanked the Arts Organisations for
attending the meeting
- That the range of programmes delivered be each organisation
and how effectively they support the Council’s Strategic Plan 2015-18
priorities and value for money has been reviewed.