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Councillor Pam Cox, Portfolio Holder for Culture and Heritage, briefed the Panel on work ongoing within her portfolio and paid tribute to her predecessor in the role, Councillor Laws, for passing on a well-managed portfolio. City status was a significant bonus, upon which the Council was keen to capitalise. The current Cultural Strategy had been signed off in the previous March and the Portfolio Holder explained that she saw it as her job to realise that strategy. The content of the Strategy was outlined, drawing on a range of other strategies. Work continued on Town Deal projects, the City Centre Masterplan, use of levelling up funding such as for the St Botolph’s area, and planning for the legacy of gaining city status.
Organisations within Arts Council England’s National Portfolio were reporting as being in good shape, including The Mercury and Firstsite. Increased funding was being obtained, however they were still experiencing the effects of increased prices and were aiming to increase visitor and audience numbers. Examples were given of actions taken to increase visitors and audience numbers. The Portfolio Holder described her role in championing these organisations [NPOs] and in ensuring that local NPOs met or exceeded the conditions set for them by Arts Council England. The NPOs had opened up their sites to attract visitors to the City, run by a range of organisations. In answer to a question regarding NPOs’ curation of their environs, the Portfolio Holder gave her view that the Council and others had to do better to improve the environs of Firstsite.
The work of the Creative Colchester Partnership, chaired by Hana Loftus, was outlined and examples given of funding obtained. The vital role of the Council’s support was underlined.
The Portfolio Holder confirmed that work continued with the local Business Improvement District [BID] and with the University, including on improving the City centre’s offer to students to draw more footfall from the University. Work had progressed on a local listings scheme, on seeking to clear the site between Curzon Cinema and Firstsite, and on reducing the duplication of marketing efforts for the City by different partners. A new marketing group had been set up to streamline marketing efforts. When asked as to whether the Council was working with Visit Essex to reduce marketing duplication, the Portfolio Holder explained that most of this work was carried out by Claire Taylor in the local Tourism Group. Frank Hargrave, Museum and Culture Manager, detailed ongoing work to assess costs and benefits of different forms of advertising with different potential partner agencies, such as Visit Essex. There was a concern that some local attractions would be overlooked by Visit Essex.
The situation regarding the Roman Circus was covered, with efforts ongoing to push the County Council to agree to extend the City Centre Masterplan to include it within its content. Virtual heritage options were being explored to show virtual reconstructions of sites such as the Circus. The Portfolio Holder gave assurance that the working group for the Circus would continue into the future. Simon Cairns, Development Manager, was overseeing the development plan, as part of continuing work to protect the site.
The ‘Visit Colchester’ guide included an overview of the ‘Year of Celebration’ events, including attractions in the wider Colchester area within the offer marketed.
The Panel asked the Portfolio Holder to clarify what work would likely have been carried out anyway, had there been no Council Portfolio Holder for this area. The Portfolio Holder explained that the Council’s Cultural Strategy had been key to her role, and that she saw it as her duty to carry out that strategy, rather than decide herself what to pursue. A key part of her role was given to be taking a lead position in partnerships with organisations such as the BID.
Praise was given to the ‘Visit Colchester’ guide by Panel members, with one request being made to give more advertising to events such as the Rowhedge and Wivenhoe Regattas. The Panel asked as to how widely these were distributed, and was informed that they were distributed in places such as London Liverpool Street Station. The Portfolio Holder offered to check the areas to which copies were distributed.
The Portfolio Holder explained work that was carried out to arrange a concert of the works of Mozart and was asked what was being done to attract the long-term presence of artists, such as the musicians performing at that concert. The Portfolio Holder confirmed that this aim was being pursued with partner organisations.
A discussion of branding and marketing was held, with the Panel being told of efforts to improve the City’s branding to exemplify pride in gaining city status. There were also plans being put in place to forging new links with other places, including via twinning.
Questions were asked as to what KPIs and methodology were used to measure success of Council actions, and what the Portfolio Holder’s view as to what ‘success’ looked like. It was confirmed that there were KPIs included within both the Economic Strategy and as part of the Cultural Strategy. This included collection of data on visitor numbers, and showed the importance of data sharing between the Council and its partners such as the NPOs. A Panel member suggested that online reviews published on Google or Trip Advisor could be monitored.
The Portfolio Holder was asked whether Colchester’s visitor centre was in the right location [at the Hollytrees Museum, Castle Park]. The Portfolio signalled her openness to a larger, more accessible centre if a location could be found. Conversations had been held by Council officers and Historic England regarding how Council buildings such as the Town Hall could be used, and caution was noted that a move in location would increase costs, such as from needing to employ additional staff to run it.
Answering questions as to the budget set for the Council’s legacy work, the Leader of the Council explained that this was currently between £50k and £100k, with some income to cover costs. Financial and non-financial support was expected from partners, such as to support the marketing efforts and ‘Year of Celebration’ programme.
The Panel received confirmation that work would be going ahead on both the Red Lion Yard mosaic, and the renovation of the Natural History Museum. It was expected that costs would rise. Public consultation was ongoing regarding plans to improve the Museum, open up the frontage and add a café. Results from this were awaited.
The Panel discussed what eras from history should be concentrated upon in Colchester. The Portfolio Holder noted that, as Britain’s first city, the Roman era remained important to showcase, with virtual options and experiences available to show the local ancient heritage and what it would have looked like. This could be linked to Roman festivals, gladiatorial exhibitions, and the offer at the Castle’s museum. There was no timescale agreed for installing virtual displays, but this was being expedited with partners.
The Portfolio Holder and Leader of the Council agreed with a view from the Panel that cultural exchanges, including via twinning, were important for encouraging tourism and the local economy. A Panel member noted that not all of the signs welcoming people to Colchester mentioned the twinning arrangements with other places. The Leader agreed that more attention needed to be paid to twinning, with the Council taking a role of civic leadership. An assurance was given to the Panel that the Leader would address this and make a budget available for civic exchange activities and welcoming guests from twinned settlements.
The Panel asked for an explanation as to the prioritisation of different workstreams, and their respective urgencies. The Leader told the Panel that work was underway to set priorities and that plans were expected to be in place before May 2023.
A Panel member suggested that plays could be held at the site of the outline of a Roman Theatre at the Gosbecks Archaeological Park. The Portfolio Holder gave details of the plans for that site, working in partnerships such as with Reading University. Progress would be made, including the use of virtual display augmentations. The Archaeological Park was included within the Cultural Strategy and the University of Durham was working to examine the site’s Iron Age heritage. Geophysical surveying had been carried out and was being analysed. The University intended to use this work to feed into an application for funding to carry out a national study of Iron Age heritage. New Berechurch Dyke interpretation boards had been installed and gave information on the Iron Age heritage in that area, and the Portfolio Holder gave her support to the idea of a heritage trail, with information boards, for Monkwick.
A Panel member asked if a lexicography could be published to cover city status issues, explaining what is meant by terms such as ‘city centre’, which the Council tends to use to describe the traditional centre of Colchester, rather than modern economic centres which have arisen. Also highlighted was the need to be clear about whether areas fell within the area of different funding schemes. Eight Ash Green was within the Town Deal boundary, which precluded it from applying for funding from the Rural Prosperity Fund, even though it had received nothing from the Town Deal funding.
The Portfolio Holder laid out the complexities caused by definitions varying between different projects and schemes and agreed that it was important to discuss and agree clear definitions. The Panel were told that this would involve officers, Cabinet colleagues and other elected members. The Leader argued that the Council should define boundaries for funding applications as possible, to seek a maximisation of potential funding awards.
The Panel discussed the desirability of advertising local attractions to neighbouring areas, with Panel and Portfolio Holder agreeing that it was important to capture visitors from the areas around Colchester. The Council and its partners were keen to look at how to turn visits into repeat visits. The digital strategy was an important part of this, including phone and electronic advertising.
The Chairman thanked the Portfolio Holder for her participation and underlined the importance of the Cultural Strategy, with many players and partners working together to promote cultural offerings in Colchester.