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Councillor Lee Scordis, Portfolio Holder for Culture, Heritage and Environment, covered events over the past year, including the concerts in Castle Park. The Council was seeking ways to tie communications in to offers, to expand what visitors might do when coming to Colchester for events. Tourism brought in around £4.5m to the area over the year, supporting over seven thousand jobs across the area.
The Visitor Centre at the Hollytrees Museum helped to guide and offer deals from across Colchester. The area’s reach was being spread across East Anglia, such as by adverts on Greater Anglia trains and in stations. The Council was looking to roll out such adverts across the region. There was a small budget for social media, and the team was being inventive and spreading its reach. Culture was an important element, alongside local history; venues included the Mercury Theatre, the Arts Centre and First Site. A range of funding grants had been secured and savings made.
Urgent repairs were needed for the roof of the Castle, projected to take around a year to complete. Work was still needed on the Natural History Museum, which would need to close temporarily to conduct parts of the work. Work was also required on Hollytrees Museum.
The Castle had welcomed around 73k visitors over the past 12 months, seeing an increase in income. VAT exemption possibilities were being explored. A range of exhibitions had been hosted, such as the Margaret Cavendish event in Hollytrees, and the Mythical Creatures exhibition now underway, with future exhibitions scheduled. Heritage Open Days had been a success and attracted many visitors.
At the Roman Circus site, Amphora Trading Ltd was working to provide 5G access at the site. Interpretation boards had been installed throughout the City, with guided tours being conducted from Hollytrees Museum. Many tour groups of overseas and older tourists were drawn to Colchester. All UK destinations found themselves competing with low-cost holidays across the rest of Europe, but the Portfolio Holder expressed his view that the Council should do what it could to encourage tourism in this area.
A Panel member asked for information as to the importance of culture to the local economy. The Portfolio Holder stated that culture was vital to Colchester, with Essex County Council referring to the City as the Essex capital of culture. An example was the impending Colchester Fringe Festival, organised by volunteers. For every pound invested in cultural attractions, four pounds were generated within the local economy, with visitors coming for cultural attractions and then utilising local hotels, shops and restaurants. This generated new jobs, training opportunities and careers.
The Portfolio Holder was asked what he personally had worked on, and what he was aiming to achieve in the coming 12 months. The Portfolio Holder told the Panel that he wanted to fundraise for a Boudicca statue, and to successfully connect events with communications to advertise local offers to people visiting Colchester. Work was needed to identify what the Council wanted the Hollytrees Museum to be, especially now entry was no longer free. An option was for it to be a museum of social history, hosting exhibitions and seasonal events.
Information was requested as to work done within the Environment part of the portfolio. An element of this work was described as working towards net zero carbon emissions within the Council, examining future options and feasibilities. There were challenges, such as the difficulty in making buildings such as the Town Hall carbon neutral. The Council was working with the University of Essex on possibilities for a heat pump network, potentially linked to the planned garden community. Much work on sustainable transport was being conducted, with encouraging possibilities for the Colchester bike hub, including the potential for the Council to buy a building onsite to allow more services to be provided and expanded opening hours for secure cycle storage.
A dedicated bus stop for the Zoo was being sought. A pedestrian crossing or lowered speed limit would be needed and this had led to issues being raised by Essex Highways.
The Chairman reminded the Portfolio Holder that Scrutiny Panel had previously recommended that Cabinet consider whether Full Council should be asked if its view was that a more pragmatic approach should be taken to mitigating the declared climate emergency, and whether the Council’s financial situation should change its approach to mitigation actions in this area. The Portfolio Holder acknowledged that ambitious targets had been set and were likely not achievable, therefore the Council was looking to move to adopting national target levels instead, which would be more achievable. This was due to economic and financial changes.
The Portfolio Holder was asked how Full Council could declare a Climate Emergency, and then see Cabinet caution that it must be pragmatic around costs of mitigation actions. The Portfolio Holder stated that Government funding was being sought, and asked what services the Panel member would want to see cut in order to fund additional mitigations. E-cargo bikes and e-bikes could now be hired, but there was still a high density of short car journeys being made. The expected move to unitary councils was, in the Portfolio Holder’s view, a necessary move in order to achieve more use of buses and the use of electric bus vehicles. There was also already a pilot scheme in place to reduce idling of vehicles when stationary, with money obtained for signage.
A Panel member asked what could be done to encourage an increase in hotel capacity within the City. The Portfolio Holder agreed that capacity limited the potential for local tourism and stated his preference to not increase the number of rental properties in the area [e.g. AirBnB rentals]. There was clearly demand for local accommodation as the Planning Service was receiving applications for properties to be converted to holiday let properties. More hotel spaces were needed and the expansion of the George Hotel/St Nicholas Hotel was given as a positive move. When asked if there were metrics for the length of stays in Colchester, the Portfolio Holder explained that data from businesses was helpful, such as showing increased footfall in Culver Square due to the Soapbox Derby. It was hard to gather some data, such as visitor numbers at free museums, and it was often hard to ascertain the reason for people’s visits to the area. Claire Taylor, Visitor and Cultural Services Manager, informed the Panel that there was now a visitor survey being conducted at the Visitor Centre, The number of completed surveys was not yet statistically relevant, but once enough were collected, a report would be produced, including data on why people had come, where they were staying, and answers to open-response questions, asked to see what visitors thought.
A Panel member recollected that there used to be an app which showed information from around the area and asked if such an app could be used to survey and collect data. Another Panel member asked what could be done to attract visitors to the wider Colchester area into the City itself, and whether there were any targets as to tourist numbers. The Portfolio Holder confirmed that there were no current targets and that he would be happy to receive recommendations on this from the Panel and then examine their feasibility. The ’Visit Colchester’ Team was working with the local Business Improvement District ambassadors and others to look at options in the run up to Summer 2026. Suggestions from councillors would be welcomed.
When asked as to one action which the Council could take to increase tourism over the next five years, the Portfolio Holder stated that, subject to money being available, he would want to look at holding Roman era and Civil War reenactments as spectacles and educational opportunities. The Portfolio Holder expressed a wish to purchase the rest of the site of the Roman Circus but admitted the difficulty, given development on parts of the site. The Chairman suggested holding events to mark the 250th birthday of John Constable, seeking distribution of culture and heritage advertising in places offering visitor accommodation and exploring ways to make Oyster Feast a bigger event, with spectacles held for the public on the High Street and possibly an opportunity for local produce to be sold.
The Visitor and Cultural Services Manager outlined how expensive flyer distribution was, often not being financially viable. The Visitor Centre staff did much to provide informative literature about the local area and officers would be happy to take recommendations as to where information literature could be provided. The Portfolio Holder pledged to discuss Oyster Feast with the Mayor regarding options to open it up more as a public event. There were some issues with seeking a road closure for the High Street, but the Portfolio Holder expressed his general support for this.
The Portfolio Holder was asked what the Council could do to work with neighbouring districts, as well as parish councils, to tackle antisocial behaviour [ASB] and agreed that partnership with these councils was necessary. The Portfolio Holder would be happy to attend meetings of these councils to work with them. The Panel discussed a number of ASB issues that had been encountered in the parts of Colchester bordering other authorities such as Babergh District.
The Chairman thanked the Portfolio Holder for his briefing and gave congratulations to the Portfolio Holder and officers for successfully bidding for a range of funding grants.