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Lucie Breadman, Strategic Director, gave a presentation on City Status and the Year of Celebration. A range of activities were planned and described, as well as a range of events to be run by the Council and others. Partners had been invited to participate in Council-run activities and events, and to hold their own across the area, including outside the city itself. The branding being used was displayed, and this formed part of the work with the Business Improvement District [BID] to promote Colchester’s retail vision and recognition. City status was to be used to help market Colchester, including videos and methods to hit a range of demographics. Retail and the night-time economy were included in marketing efforts. It was confirmed that ‘Enlightenment’ would return to the Castle.
The bridge between work on the Year of Celebration and on setting a legacy was described, focussing on the Strategic Plan and Economic Strategy, which were both almost ready for approval, alongside the Cultural Strategy unveiled in 2022.
Matthew Brown, Economic Regeneration Manager, explained that the Town Deal and Levelling Up funding totalled around £40m. Most funding was for the City centre, but £6m was allocated for the Heart of Greenstead project and £3m for a cycle link to that area. These were in their early stages and were expected to complete by March 2026. There was an emphasis on heritage for both funding sources. Extensive progress had been made on Jumbo. Led by the Essex Heritage Trust. Around £1.6m was allocated to refurbish and repurpose Jumbo to become part of the local economy.
Town Deal funding and £1.4m Lottery funding had been put towards creating a new community hub in Holy Trinity Church, the oldest building standing, Colchester’s largest Saxon remains. The Church and its grounds would be accessible for public use. Levelling Up funding granted had an emphasis on heritage and improving access to it, totalling around £19.66m. This included improvements to the St Botolph’s area (such as the southern Roman wall, the Priory and route from the railway station to the city centre, including better signage). An improved walking route was planned between Colchester Town Station and Firstsite, with steps and ramps at Britannia Car Park ad at the Roman wall, to compliment the regeneration in the area. Better signage and access were proposed for the Roman Circus.
Councillor David King, Leader of the Council, expressed his hope that the presentation showed the tangible improvements proposed, including ways to help people use different travel options, including walking. The Council, Essex County Council [ECC] and partners worked together as one team to deliver improvements as part of an overall masterplan. The Council was providing officer time to the project for Jumbo and could offer financial capital, with £1.6m already secured, to give it the best prospects. The Leader stressed that much of the action and planning had cross-party support. The aim was to draw on others to see what more could be done, including university networks and other new cities’ experiences. The vision extended to all parts of the City, including Northern Gateway, University, Stanway and Tollgate, and the rural parts of the Colchester area.
Councillor Pam Cox, Portfolio Holder for Culture and Heritage, outlined the aim to open up the East side of Colchester, improving access to cultural attractions. The work to build networks and seek extra investment was described. The Portfolio Holder acknowledged concerns as to whether enough was being done outside of the City for the ‘Year of Celebration’ and gave examples of activities and events, such as guided walks across the area, including Gosbecks Archaeological Park. The City Charter had been digitised for public access and ‘Ride London’ was now due to come to the area, drawing visitors.
Panel members praised and welcomed the plans to improve presentation and access to heritage assets in the City. The importance of the area’s military heritage was underlined, including historic garrison buildings. The engineering history of Colchester was also emphasised. Much money was provided by the Paxman family towards the building of the Town Hall, but artifacts relating to the engineering history of the Paxmans firm were currently being stored outside of the area and were not on display. This led to a welcoming of giving credit and praise to local firms which contributed to investing in the betterment of the area.
Panel members requested that more information be made public regarding prioritisation of works and timescales set. A Panel member urged for the River Colne to be better used.
The Portfolio Holder was asked how aspirations would be measured and how these could translate into improving the way in which people and residents viewed the area. Recent consultation had garnered some responses which showed that it was sometimes difficult for residents to feel local pride. More detail was requested regarding promoting a compassionate city, as to how people feel and contribute to society. Young people were identified as being key, with the view given that the Council should want young people not to move away from the area. The Portfolio Holder explained that benchmarking of data was needed, and that an officer had been recruited to lead on youth involvement and collate data to shape future actions.
The Panel identified a range of key attractions, including the Zoo, University, football club, galleries, sports facilities museums, concerts, Priory and beaches.
Concern was raised that inflation meant that costs would quickly rise. The Portfolio Holder was asked what would be done to mitigate rising costs. Lucie Breadman, Strategic Director, explained that she was leading a capital review of financing, seeking to mitigate increased costs. The Council had what was needed, as Levelling Up funding bids included projected cost increases. A Panel member asked if revenue from Britannia car park would decrease if part of it was to be developed to ease passage from the railway station to City centre.
The Portfolio Holder was asked if fringe events could be held in town and parish halls and if events covering the whole area were considered, such as Colchester in Bloom. It was suggested that parish councils should be included, to identify sites of interest and opportunities. Blue Plaques could be included across the greater Colchester area. A suggestion was made to tie all of the different Christmas Fairs together, and for a Wilkin and Sons ‘Colchester Jam’ to be produced. Lucie Breadman, Strategic Director, stated that she chaired a forum for parish clerks, where updates and information were circulated regularly. The Strategic Director agreed that the Council needed to engage more with rural communities. A Panel member argued for the creation of a rural engagement strategy and appointment of a Councillor as a Rural Champion.
A Panel member requested that the spelling of ‘Layer Marney’ be correct in the plans and presentations. The Portfolio Holder confirmed that Layer Marney Tower was a partner in the Year of Celebration and was using the official branding. Talks were ongoing with the Zoo and Wilkin and Sons would be welcomed to be part of the celebrations. The Strategic Director confirmed that the Zoo and Wilkin and Sons had been invited to join the marketing group for the Year of Celebration.
The Leader wanted a free-flowing ongoing conversation to continue to shape actions and priorities. The Council did not have the resources to pursue all plans at the same time and the Leader agreed that a sequence of works was needed. The river had been discussed previously, but it had not been possible to take it further at that time. Better use of the river would be taken into new conversations.
The Leader argued that quality of life was key, and the Council should focus on influencing this. Colchester should be an aspirational city of the future, with a collective sense of place and way of measuring quality of life.
The Town Hall was discussed, and the Leader recognised the struggle to maintain the building, due to funding cuts enacted on local authorities. Major refurbishment and maintenance issues existed, and attempts were being renewed to improve its condition.
Simon Blaxill, Chair of the ‘We are Colchester’ Board, praised the work of Council officers to obtain the funding that had been won, giving the opportunity for action. The marketing efforts would link together events and activities across the area and the Chair of the ‘We are Colchester’ Board argued that private business investment was needed to get more investment in the area, and attract incoming new businesses. A Business Improvement District [BID] meeting had shown the difficulties in local recruitment, and one suggestion was for the holding of local employment fairs.