495
Councillor Jay, Portfolio Holder for Economic Growth and Transformation, provided a briefing on work within her portfolio. This included an overview of overall organisation transformation, but mindful that the individual budgets and programs were overseen by the portfolio holders for the relevant services.
The Fit for the Future programme was covered, having been in operation since April of that year, and being a three-year programme working towards efficiency and savings, with progress varying between the different service areas. A project management plan oversaw savings accrued to date, and detailing RAG [Red/Amber/Green] statuses for risks and actions. Risk of interdependencies were also monitored. There would be a update for the Budget Group on 17 December 2024, and the programme would return to Scrutiny Panel for future consideration.
Major work strands included assets, the HRA [Housing Revenue Account] review, shared services partnerships, running services within budget, adapting services to meet changing community needs, seeking income and investing to ensure efficiency.
The Transformation Board had been met regularly since March 2024, overseeing project delivery in line with targets and managing risks and issues. Cabinet had oversight of this, and there was separate oversight for certain projects by partners such as the North Essex Councils. A delivery team had been set up by the Council to support activities, drawing on officers where possible, and seeking external skills where necessary.
Cabinet approved the Future Workforce Plan in February 2023, to ensure resources and skills needed. The strands of this included ‘skills for the future’, digital skills, an apprenticeship programme. Examples were given. A change leadership programme sought to develop managers to lead change and develop long term service plans. A review of wellbeing champions was being carried out, and a refocus of strategy to improve staff resilience. Shared Services with Braintree and Epping Forest District Councils delivered on the vision for shared back-office functions. HR shared service was aimed to be achieved in April 2025, whilst finance and benefits strands were well underway and the discovery phase complete.
The Council’s key performance indicators [KPIs] had recently been updated by the Senior Leadership Team, and were coordinated by the Project Management Team. More external benchmarking options were being considered. Trend analysis was being sought. Improved reporting on targets for performance had been agreed and would be in place for 2025-26.
The Portfolio Holder now received a quarterly briefing, which included project risks, and annual information would come to Scrutiny Panel in January [2025]. Sessions were being set with an external organisation, to lay out the risk appetite of the Council. A workshop would be held on 27 January for Cabinet members, Group Leaders, and the Chair of Governance and Audit Committee, which would look at risk concerns and take a survey of views. All elected members would then be given a briefing to set out information on risk areas, and the Council’s risk appetite.
In the area of communicating with Council customers, the recent briefing from the Marketing and Research Team had covered much of this, so the Portfolio Holder gave a brief update on the Resident Panel, having attended recently. The Leader of the Council and Pam Donnelly, Chief Executive, had taken part in the Panel, to show the commitment to transparency and listening to residents. An officer had been dedicated to the Panel for the past 12 months, with 360 residents signed up as members, and 111 having attended meetings or workshops in the past 12 months. The promotion of the Panel was described, with a video made to help councillors promote it also. The make-up of the Panel was described, with some bias towards older residents from the City.
A digital-first approach was in use by the Council, but alternatives were provided for residents who were not digitally able. The Communications Team worked with Heads of Service and project leads to ensure the communication of feedback.
The Residents’ Youth Panel first met in November 2024, for people in Years 10 and 11 and further education, aged 16-19. The Residents’ Reading Panel was also launched, to gain views on the Council’s written communications and digital materials. 30 residents were signed up to this Panel.
Some of the past year’s consultations were outlined for the Panel. The Council’s Research Team’s work was described, to focus on data-driven decision making and communications. Member consultation work was described, alongside the Member Development Programme, with 24 briefing and training sessions held for councillors. Four councillors had taken up options to gain external training and courses such as the one on mental health resilience and on financial reporting requirements had been taken up.
The work of the Economic Development Team, and the Economic Development Strategy were outlined, with a new strategy being drafted to start in 2025. There were many changes afoot, such as changes by Central Government to Business Rates, National Insurance, industrial strategy and prosperity funding. The strengths and opportunities of the Colchester economy were touched upon, including creative and defence industries. The Portfolio Holder described the work she had done to participate in regional events and sessions on industrial and economic development. There was consensus that digital and transport infrastructure was needed to support strategies for skills development. The North Essex Economic Board was operating a direct business support programme and a programme to support young entrepreneurs. 75 businesses had been supported in Colchester, and seven new jobs created.
Funding and investment towards rural businesses were outlined. The Council had received over £500k in funding allocation up to March 2025, and had spent £486,834 of this. The remaining money was being offered to Parish Councils for project works.
The Council continued to operate as the accountable body for Colchester’s Town Deal and Levelling Up Fund [LUF] programmes, delivering around £40m of government investment and regeneration schemes. A new masterplan had been adopted for the city centre, alongside Essex County Council [ECC]. The Leader and Council officers met regularly with the leader of ECC. The Council’s partnerships on economic growth and development were listed.
Skills and employment projects had been funded by the Council, to improve learning and skills. A list of skill areas was given, including skills relating to construction, rural and environmental matters. New skills and training centres had been set up, including at the Wilson Marriage Centre and Colchester Institute.
Community wealth building was touched upon, with the Financial Equality Service Team offering support to maximise residents’ income and employment prospects, and a local council tax support scheme continuing to operate. Support has included the help to qualify for pension credits, and therefore for Winter Fuel payments, for 80 pensioners.
Promotion of tourism had included a new version of the destination website. Users now spend longer on the site and interact more with it. Traffic being then directed to business and event pages had increased by 74%. Visit Colchester had been redesigned and modernised. Printed materials had been updated, and the incentive scheme for coach tourism had been continued.
The Council’s cultural and events fund was supporting over 20 events, including Colchester Fringe, Roman River Festival, Colchester Pride and the Essex Book Festival. The Events Company promoted a wide range of events and programmes.
The digital agenda of the Council sought a comprehensive approach to digital customers, working with Epping Forest District Council. Regular portfolio holder updates were provided on the ongoing work. The team carrying out this work was being assessed in order to maintain their accreditation for excellence in customer service, and their KPI performance figures were all well above target. Work had begun to identify future customers’ needs and how to address them. The discovery phase of a review into this had been completed. The next steps in this review were then outlined.
Work to improve online services and communications by the Council was well underway. The current platform for the Council’s website was being changed, moving to an open source and easy-to-implement platform, used by local government organisations. Good signposting and easy access for elected members was set as a priority, to help elected members manage their work. Security was also being prioritised. ICT inductions for elected members would be improved, to be trialled from early 2025, and refresher training held throughout the year.
The Portfolio Holder was asked what she was most proud of having done within her portfolio. She highlighted the improvements made in data presentation, and the digital transformation for customers and councillors.
The Portfolio Holder was asked if she would be open to the recommendation to involve the University of Essex with the Heart of Greenstead project. The Portfolio Holder related that there were poverty indicators there, and officers had discussed these, including expected lifespans, access to education and other matters. The University was already involved with the Heart of Greenstead project, but the Portfolio Holder was happy to seek to have them more involved in the KPIs. The Panel considered wording for a potential recommendation on this, with one Panel member arguing that any recommendation should be wider than just to involve University involvement with the Heart of Greenstead project, as they were already involved with that scheme. Another view given was that it would make sense to involve the University on economic development work in a more general sense, to augment the Council’s limited capacity, and to increase learning opportunities for those engaged in related further education studies.
The Panel asked for an explanation of a recent situation where an events company had entered into an agreement to run an Irish-themed pop-up bar on Council land, but had been denied a license to do this by a sub committee of the Council’s Licensing Committee. The Portfolio Holder explained that matters relating to events and the Council events company were usually handled by Councillor Goss, as Portfolio Holder covering leisure matters. The Leader of the Council ventured that this matter might have been mishandled in terms of the event proposal and location. The Council was learning from this, and one learning point was for the Council’s leadership to keep a forward watch on the events company’s programme, to ensure that quality and standard were kept at a high level.
The Panel considered the work of the Residents’ Panel, with one member noting that just around a third of the 360 membership had actually attended a Panel meeting or session in person. The Portfolio Holder was asked if there were options for meetings to be held online or in hybrid format, to help people attend, and whether in-person meetings might be held in locations across the Council’s area, rather than just the City centre. The Portfolio Holder confirmed that meetings were in hybrid format and could be attended remotely, and were held at different times in order to make it possible for different people to attend. Options for different venues had been examined, but these all had significant cost implications. The Council was however continuing to look at how it catered to customers who were not in the City centre.
A Panel member asked what costs were associated with running a Residents’ Panel and Youth Panel. The Portfolio Holder explained that the costs involved mainly related to officer time spent on this engagement work, and negligible costs to provide tea and biscuits. Meetings were held at the Town Hall, to minimise costs. The Portfolio Holder pledged to seek information on costs, and clarified that these bodies did not make decisions, but consultative in nature, seeking engagement and youth views.
In answer to questions, it was explained that the Residents’ Reading Panel was a body that examined the Council’s written materials and offered views and advise in order to improve the readability of content produced to communicate with the public. The Council had used this advice to redesign various communications.
The Panel discussed the options for residents to use in responding to consultations, with the Portfolio Holder confirming that residents could call the Council’s contact centre to give responses, if they were not digitally excluded. The Portfolio Holder was asked how digitally excluded residents would have heard about the consultations, and pledged to get more information on this, saying that she knew that newspapers, word of mouth, and in-person advertising, such as leafleting at Colchester market and the library (when this was open) were ways used. Details were also provided to elected members, for them to circulate to ward residents.
Praise came from the Panel as to improvements made in showing and circulating performance information, including on marketing, engagement and communications. The Portfolio Holder was asked what the challenges were as to how the ongoing projects and developments in Colchester were communicated to residents, especially those who are worried about changes. The Portfolio Holder paid tribute to the members’ briefing updates which were produced, and to the work of the Council’s social media team, who communicated and dealt with many things, including controversial issues. Physical communications were prohibitively expensive for the Council, but the communications materials could be used to provide information to residents in person via conversations, including by elected members.
In response to accusations from a Panel member that the social media team had been overly political by defending the Council’s decision to display the Palestinian Flag on the Town Hall, the Leader acknowledged the concern raised, whilst not necessarily agreeing with it. The Leader gave assurance that the Social Media Team had been using the statement which had been produced by the Council, which had been worded to be as measured as possible. Members were encouraged to inform the Leader if they had concerns about any messaging.
Questions came from the Panel regarding the Strategic Plan priority to seek economic development which benefited all residents, querying how this might be possible and asking if it was a reasonable strategic objective. The Portfolio Holder committed to this priority, drawing on partnership working with regional partners, and work seeking to also support people moving to Colchester in order to work, and those living here but working in London. The priority covered transport and digital infrastructure and other matters which affected everyone. The Portfolio Holder was asked if she thought there should be better targeting of efforts as to where the economic growth would occur in the City, to help those who most needed it. The Portfolio Holder agreed to consider this, but noted the work conducted in linkage with government industrial strategy, aimed at certain sectors, and how sector specific work would benefit all residents over time.
The Portfolio Holder was asked how the success of development project was measured, and how the return on investment could be calculated. The Portfolio Holder explained that there was data on trackable investments, citing data from 2022-25 which showed that there had been £403m in trackable investments brought in, via a wide variety of sources and to a wide variety of recipients. There was no way to link impacts to investments at this time. A Panel member noted that the examples given were not projects for which the Council was responsible, and pushed for information on Council projects. The Leader pointed out that many investments into Colchester required engagement with the City Council, and that some decisions were made following that engagement. Private sector investment had sometimes followed contact with the City Council, with investors seeking information about the area in which their investment might be made. The Council had an influence, and should track investment effects where possible, however returns were sometimes social or environmental, or in other areas where return on investment was hard to accurately show.
Lucie Breadman, Strategic Director, highlighted the Council’s investment into the local arts organisations which it supported. Those organisations attended to give Scrutiny Panel a regular update on the effects of the funding given. It was confirmed that this was discretionary funding provided by the Council.
The Portfolio Holder was asked what progress had been made towards increasing the average wage of local residents, but responded to say that she was not able to give information on this, and had not seen data on this thus far, but would seek information on this part of the Strategic Plan delivery. On questions regarding the skills gap, and data showing that Colchester was behind the Essex and national averages for percentages of populations trained to NVQ level four or higher, the Portfolio Holder explained that officers had briefed her that there were no official mechanisms for them to obtain data on this, so she was unable to offer an answer. A commitment was made to follow up on this with officers.
RECOMMENDATION to CABINET that Cabinet: -
a)
Requests the involvement of the University of Essex in assessing local economic data, and its relevance to the future growth of the City of Colchester, to augment the work done by the Council’s Economic Development Team
b)
Identifies how the skill base in the local area has improved over the past year, and what progress is being made towards a high-wage economy, and to encourage large employers to locate to Colchester, to boost the local economy