63
Councillor Kevin Bentley (by reason of his wife being a ‘Colchester Ambassador’) declared a non-pecuniary interest in the following item, pursuant to the provisions of Meetings General Procedure Rule 7(5).
A statement was read by the Chairman on behalf of Mr Dorian Kelly (who was unable to attend the meeting), pursuant to the provisions of Meetings General Procedure Rule 5(1). Mr Kelly described the gaining of city status as a chance to showcase Colchester, making it vital that the launch was comprehensive, memorable and enough to spark national interest. Social media, press work and promotion would be needed, which in his view merited the appointing of an artistic director to manage the project. Colchester had a significant presence of the arts, better than the rest of the region, but caution was given that other areas were providing better support to the arts in their parts of the region. Mr Kelly argued that most activity across Colchester had been by members of the public or private sector organisations, including large numbers of festivals and events. Mr Kelly complained that no providers of artistic or cultural attractions or events had been informed or consulted over the city status launch or programme, and urged that the programme of events and publicity must be coordinated and marketed properly.
Rory Doyle, Strategic Director, explained that a more-detailed item on this subject would come before the Policy Panel in March. The work being conducted was in two main strands; launching of city status and legacy building for the long term. Lindsay Barker, Deputy Chief Executive, was leading on city status and legacy work. Lucie Breadman, Strategic Director, was leading on the ‘Year of Celebration.’ The calendar was developing, with key events in the 2023 visitor guide already.
The Council was working with businesses to develop and hold celebratory events and was engaging with partners and showcasing events, such as the Siege re-enactment and gladiatorial exhibition at the Castle until July 2024. The marketing campaign was being led by the Business Improvement District [BID], supported by the Council, and will include attractions in Colchester’s rural areas. The suite of marketing tools and materials for partners would be launched on 16 January. Visit Colchester were showcasing events for the ‘Year of Celebration.’
The Council had launched its creative events fund and was seeking applications to deliver high-quality creative experiences, showcasing local heritage and promoting the area’s diverse communities. The Cultural Education Partnership, led by Steve Mannix, was planning events and activities across various sites of cultural significance.
The Strategic Director explained the planned legacy work, to be produced collaboratively. Prior to Christmas, Council management and the Leader of the Council had worked with partnership boards to use existing partnerships and assets to promote legacy work. Colchester’s ‘Ambassadors’ had been keen to support the city status work. Ambassadors were people from local businesses, offering a broad range of skills. Marketing and branding of the legacy programme was supported by the BID and Our Colchester, with the scope likely to broaden over time. A full programme of engagement with businesses and residents would be conducted over the coming months, to develop key themes and the meaning of city status to people. More detail would come to Policy Panel in March.
Sir Bob Russell attended and, with permission of the Chairman, addressed the Panel pursuant to the provisions of Meetings General Procedure Rule 5(1). Sir Bob noted that no reference had been made as to whether a permanent structure would be erected to mark city status. No structure had been put in place for the Jubilee, so it was even more important to produce one for city status. Sir Bob also cautioned that the Siege of Colchester was not something to celebrate, but something to commemorate separately, due to the death and destruction which occurred. Officers were asked if the Civic Society or resident groups had been asked their opinions about city status events.
The Panel discussed the work of Colchester Ambassadors and the access they provided to different networks, some global.
Panel members agreed with the points made that the Siege of Colchester was something to commemorate, but was not an event that should be celebrated.
The siting of a permanent structure was discussed, with support voiced for this, especially given the extensive engineering history of Colchester, with an example being the Town Hall built from the profits of engineering businesses. A Panel member suggested funding should come from public subscription.
The Panel discussed linking coronation events with the city status events programme, in partnership with churches, resident groups, parish councils and other groups. One suggestion was to convene a panel of all Council committee chairs to oversee the city status programme work.
The Panel discussed the relationship between the part of Colchester historically considered as the centre, with the developing centres such as Tollgate and Northern Gateway, as well as celebrations of the areas farming and fishing.
The Strategic Director pledged to feed back the views given and get these to the working group and Portfolio Holder, including the concerns about how to approach the Civil War re-enactment sensitively. There would be much engagement and consultation with residents and partner groups and organisations, including One Colchester and the garrison.
Councillor David King, Leader of the Council, explained that the ‘Board of Boards’ co-ordinating group had met that day and looked to market the city in a deeper way than previously, with more done and feedback provided to councillors. The legacy programme would be used to improve the economic prospects for the local area.
A Panel member underlined the Panel’s need to receive a written report on this important subject and expressed concern that, given the Panel’s wish to explore matters at an early stage, it would be very late to bring this report to Panel in March 2023. The Panel member urged that consideration be given to areas across Colchester, and all parts of the city’s history.
A Panel member highlighted the thousands of young people who lived in the Colchester area and the need for them to be consulted as to the future of Colchester. Another Panel member noted the school engagement work led by Steve Mannix, Chief Executive of the Mercury Theatre, and agreed that there was a need to capture the enthusiasm and creativity of local young people.
The Panel asked whether the toolkit of resources would be made available to town and parish councils and community groups, including in new-build areas. Inclusion of all was emphasised, including in the branding and marketing.
The City’s industrial and commercial heritage was discussed, with Panel members noting that the nearest museum displaying the heritage of Paxmans was in Stowmarket. Hollington Brothers had historically been based in the Colchester area and had supplied uniforms to the British Army. Marine engineering also had a long tradition in the local area and Panel members expressed a wish for the full breadth of Colchester’s history to be celebrated or commemorated, as a way to shape an identity for Colchester, reflecting all parts of its history, good and bad. The Deputy Leader agreed with the points made and expressed his support for reflecting the local industrial heritage, including the placing of commemorative assets on the former Paxman site to mark its history. A Panel member suggested reviving the historical title of Port Reeve, to mark Colchester’s former role as a working port and as a point of interest. The Strategic Director gave assurance that he would feed the Panel’s views back to the relevant officers.
Officers were asked if new TV adverts were being considered to market Colchester to potential visitors. The Strategic Director explained that a number of promotional videos had already been developed, including for screening at cinemas. Further TV advertising could be explored as an option. The Strategic Director also addressed questions regarding train and hotel packages and committed to getting more details on these and ensure they were provided in the written report to come to the Panel at its March meeting.
The Policy Panel discussed whether to make formal recommendations to Cabinet that: -
a)
A clear timeline of events, celebrations and commemorations be produced and marketed;
b)
Investigations are carried out to mark contributions made by individuals, organisations and companies, such as by publicly-displayed plaques showing who funded structures or led events;
The Leader recapped the consultation and marketing work already carried out and ongoing, and highlighted the timetable of events which had already been drawn up. The year of celebration would showcase Colchester’s legacy in the widest possible sense, based upon consultation responses. The Leader asked for the Panel’s patience to allow the work to continue. The Board of Boards would meet again in a month’s time to receive an update on progress and to lay out more marketing. A clearer picture would be possible by March, when the plans and timeline would be ready for full examination by the Panel.
The Panel agreed that no formal recommendations were necessary at this time, and a Panel member suggested that the Panel should note and welcome the Leader’s comments and welcome the full publication and circulation of a timeline. The Strategic Director highlighted the timeline which had already been published in ‘Visit Colchester 2023’ and explained that Councillor Pam Cox, Portfolio Holder for Culture and Heritage, would advertise this to all councillors.
RESOLVED that the Policy Panel notes and welcomes the actions promised by the Leader, regarding the planning and marketing of celebrations and commemorations to mark the awarding of city status to Colchester.