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Pamela Donnelly, Executive Director, introduced the report, which requests that the Panel review the report and associated documents and comment on the progress made to date and the planned activity for the Digital Challenge.
Pamela Donnelly informed the Panel that the report provides an update on progress one year on from the beginning of the project, as well as a reminder of the key issues that the project is hoping to tackle. The report also includes information on the level of investment in digital services required to achieve the digital challenge aims. Pamela Donnelly stated that the Digital Challenge includes two strands of work, the first strand focuses on smarter working, maximising services through utilising technology. The second strand, paperchase, relates to significantly reducing the use of and reliance on paper, print and postage. Pamela Donnelly thanked Stephen Nash, Programme Manager, for his work on the Digital Challenge.
Pamela Donnelly gave the Panel a presentation highlighting outlining how the Digital Challenge will be delivered, the progress so far, outcomes from the progress and the next steps for the project. Pamela Donnelly highlighted the investment made in technology and how this, through cultural change and training, will enable staff and Councillors to work more effectively and efficiently, particularly with Office365. The reduction of use of print and paper as well as investment in IT to maximise efficiency will provide £1m of savings over four years. The Digital Challenge has also provided an opportunity to offer learning to other Local Authorities, which could provide a further source of income.
Pamela Donnelly highlighted changes to the payroll system, which over the next 6-12 months would provide efficiency opportunities through self-serve. In addition, the Council is working on implementing improved Customer Relations Management software, Microsoft Dynamics and Arcus, which will improve the customer journey and delivery of the Digital Challenge.
Pamela Donnelly also informed the Panel about the Community Hub and Spokes development. The Community Hub, situated in the library, has provided the opportunity for public services including Essex County Council, the Police and health services to come together in a single point of contact. This allows for quick referrals to the relevant authority. This approach has been seen as a leading innovation in Essex by the Department for Communities and Local Government who provided £200,000 funding for the project. The next stage of the development is to expand the ‘spokes’ by utilising community centres, parish councils and libraries across the Borough.
Pamela Donnelly highlighted to the Panel that the increase online capabilities for dealing with customer queries has reduced the requirement for customers to request face-to-face appointments by 55%. The savings from this are then use to preserve frontline customer contact.
Councillor Oxford, Portfolio Holder for Customers, stated the Council has to adapt the way in which it communicates with customers so that it is convenient for them. Whilst many customers wish to contact Colchester Borough Council online, it is essential that assistance be provided to those who do not wish to use online services and prefer face-to-face meetings. In providing online systems, the savings from this allow for face-to-face meetings to continue to be available.
The following questions were asked by Councillors;
- Councillor Davies – Questioned whether customers who contacted the Council would in future have just one account to ensure quick access to relevant information.
- Pamela Donnelly confirmed that the introduction of Microsoft Dynamics Customer Relationship Management system would provide a single record of customer transactions. However, given that some information may not always be appropriate to be stored in the same place, information may be grouped so that different officers could access different information. The exact details of this are currently being devised following implementation of Microsoft Dynamics. Councillor Oxford highlighted a scheme called ‘tell us once’ which will mean that customers will only have to fill in one form when they originally contact the Council.
- Councillor Arnold – Highlighted that a number of local residents were concerned about using the internet due to the potential risks, rather than technology itself and questioned what assistance the Council can provide in these circumstances.
- Councillor Oxford highlighted the assistance the officers can provide in both the Community Hub and the ‘spokes’ to demonstrate that using technology and the internet does not have to be an intimidating experience. Pamela Donnelly highlighted that a lot of work has been completed at the hub to try and take the fear of using technology away. Other offline methods of payments will still be available to those customers who prefer not to use online payments.
- Councillor Hogg – Highlighted examples of fraud and scam e-mails that are common online, as well as concerns regarding relying on one device for multiple uses.
- Pamela Donnelly highlighted that internet users need to be aware of the fraud and scams that can occur. Providing training assists in reducing the fear associated with using the internet and adopting new technologies; Pamela Donnelly highlighted the Go Online Partnership, which works with banks and retailers to help residents go online. With regard to data loss, Pamela Donnelly advised that important information should be backed up so that is accessible from other devices.
- Councillor Davies – Suggested that the Council should streamline and simplify it’s points of contact, given that there are references to ‘capture once and reuse’, ‘touch once and deal’ and ‘tell us once’ campaigns.
- Pamela Donnelly highlighted that the Council is focusing on continuing to improve its communication to make interacting with the Council an easier experience for customers. The introduction of Microsoft Dynamics and business re-engineering with assist with this process. If requested a further update on progress on the digital challenge could be brought back to the Panel in a years’ time. Councillor Oxford confirmed that the Council has learnt and improved the experience to make it as easy as possible and to increase the number of users online.
- Councillor Fox – Questioned whether the Council would be altering its social media policies to respond to queries outside of traditional office hours.
- Pamela Donnelly confirmed that this is currently being assessed and an access strategy has been drafted. There is a wider debate about whether this is an appropriate method of communication for public sector organisations given the risks associated and the political environment in which they operate.
- Councillor Coleman – Questioned what could be done to assist those who do not intend to use modern technology to access services.
- In response to Councillor Coleman, Councillor Oxford stated that services to help those who do not use modern technology to access Council services will remain. The Council will continue to be contactable through post, telephone or a face to face meetings. Pamela Donnelly highlighted that the Community Hub provides 6-7 access points where customers can use online Council services. These access points are supported by Council Officers to assist and respond to any queries. In addition to this, the Council also has Go Online Champions that operate in community centres to help those who do not have access to online services.
- Councillor Scordis – Queried whether further steps to reduce the printing of agendas for Councillors could be taken.
- In response, Councillor Oxford highlighted the availability of the MyCMIS tablet application, which automatically delivers agendas to personal devices and allows for annotation. The Panel were also informed that Councillors are able to opt out of receiving paper agendas if they wish to, and that the steps to move to digital agendas for Committee meetings forms part of the Review of Meetings and Ways of Work currently being held by the Governance and Audit Committee.
RESOLVED that the progress made to date on the Digital Challenge project has been reviewed.