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Anthony Roberts, Director of Colchester Arts Centre, introduced the work of the Centre and gave a presentation to show the funding received from the Council and how it had been used. £48,175 had been provided by the Council, equating to around 7% of the Centre’s overall income and was the foundation upon which other income generation was built. £12.99 of external income was generated for each £1 of funding from the Council. In addition, a capital investment of £35k had been made over the past two years.
The Director outlined the employment of staff at the Centre, and a total of £780,133 of inward investment had been recorded, including wages, fees, payments to suppliers, etc.
Performance targets were covered, and it was explained that the pandemic has caused most to be missed. The target for ticket sales had been 46,000 per year; this had only just been missed, even with the effects of the pandemic. The demographic data of ticket purchasers was shown.
The Director outlined how the Arts Centre had responded to the Climate Emergency. Audience travel remained the largest portion of the Centre’s carbon footprint. The Centre had increased its use of ‘grey’ water and reduced its use of fossil fuels, aiming to bring this to zero by using alternatives such as e-cargo bikes. Growing projects and carbon offsetting were also being employed, alongside efforts to enhance biodiversity and conservation. The churchyard was being utilised, in consultation with experts on the different flora and fauna located there.
The Arts Centre continued to support vulnerable people and to address inequalities. Project ‘Game Changer’ aimed to do this, reducing exclusion from use of the venue and informing decision making. Examples were given of events, shows and activities held by and for vulnerable groups. The facilities had also been improved to be more easily accessible, including a shower facility which could be used by all, including those with limited mobility. Examples were given of members of vulnerable and oft-excluded demographics who had worked with the Arts Centre to increase its accessibility and broaden its offering of events and activities.
Council funding had helped to increase the Centre’s partnership in strategic initiatives, investment, employment, arts provision, social engagement and collection of data used to evaluate how to improve visitor experiences and increase numbers.
Steve Mannix, Executive Director of the Mercury Theatre, presented an update on the Theatre’s work, including the prioritisation of maintaining connections with its partners, stakeholders and staff during the pandemic, and in meeting the challenges caused by the pandemic. This included the setting up of a hardship fund for freelancers who were often not eligible for furlough or other sources of Government support.
The Mercury Rising project had continued to target and had not been significantly delayed by the pandemic. Costs had risen but these had been met, and the building was now ranked in the top 25% of buildings in the UK for sustainability.
The Theatre’s staff had supported organisations across the Borough in tackling the effects of the pandemic, including volunteering with the Council and the Foodbank and producing PPE, whilst supporting local groups.
118 online events had been held, with an emphasis on inclusivity. Creative engagement had been prioritised and a digital film festival had been held with opportunities for youth work and screenings at care homes.
Funding successes were listed, including from the Town Deal, Arts Council England, and the Department of Culture, Media and Sport’s ‘kick-start’ funding. This led to an outline of the Theatre’s local strategic partners including non-profit organisations, the Business Improvement District [BID] and the Haven Gateway.
The Theatre had achieved an average of filling 65% of its capacity, which compared well to other venues. Numbers had been affected by the pandemic. In addition to shows/events, the Theatre had conducted creative engagement work and activities, looking to improve participation.
The Panel was informed that it cost £4.4m to run the Mercury Theatre each year, with 4% and 20% of costs met by the Council and Arts Council England respectively, with 76% of income generated by the Theatre itself. The Theatre prioritised spending on local suppliers, products and food. It was estimated that audience members for Theatre productions spent around £3.8m around Colchester annually. In addition, the Mercury Rising project had led to around £10.6m to be spent locally, with 44 new jobs per year. The Mercury Creatives Programme supported 114 local businesses, with over £1m income generated for those firms.
The future targets and aims of the Theatre were outlined, along with recovery work to return to full output and touring activities. This included work and activities for young people and members of vulnerable and marginalised groups.
Sally Shaw, Director of Firstsite, introduced the work of the gallery over the past year. In the past year £95k of Council funding had been used to help generate £1.9m additional income for the gallery, including funding from Arts Council England. Essex County Council had also reinstated its core funding of the gallery, following the arts organisations’ previous appearance before the Scrutiny Panel. It was felt that the Council’s investment had encouraged Essex County Council to renew its funding. The funding received from the two councils gave confidence and certainty to the gallery.
In the past year, an estimated £2.2m of press coverage had been generated, including for the successful ‘Museum of the Year’ campaign. Coverage was used to build the reputation of Firstsite and Colchester.
Firstsite had fully delivered its planned programme of events and continued to aim to provide and support World-class local artists and exhibitions. Examples were provided of the support given to local artists, including social media, publicity, and advice on selling works. Examples were also given as to how creativity and mental health wellbeing of visitors were supported and encouraged, especially for young people. There had been 40,000 participations in the Holiday Fun programme, with more than 1,000 different families engaged and 12,000 meals provided for free. Attendance levels had recovered to 70% of pre-pandemic levels, which was in comparison to London museums which had reported that their visitor numbers were between 40% and 45% of pre-pandemic levels. Demographic data was given of those visiting the gallery, with 18% of audience members now being from non-white demographics. This had increased from 11% pre-pandemic and, whilst it was hard to definitively explain this, it was suggested that this might have been as a result of increasing the use of digital workshops and through partnership with other organisations.
The Director informed the Panel that Firstsite planned to use the money from winning ‘Museum of the Year’ to commission an asylum seeker who lived and produce art locally to make a rug to depict his journey to the UK from Sweden, to partner his earlier work which showed his journey from Iraq to Sweden. This would feed into the gallery’s aim to ‘make art matter’ and to show how increasing artistic creativity can increase the creativity shown to find solutions to problems across the UK.
Firstsite’s goals included listening to audiences, showing and promoting what artists could do, sharing resources to create social capital and taking a sustainable approach to everything it did.
Commercial operations were outlined, and it was confirmed that the gallery’s café had now become profit-making, in a welcoming space for visitors and participants in activities. The Christmas programme, working with others, had generated enjoyment for visitors, longer stays at the gallery, more jobs at the venue and greater spending in the café and shop.
Firstsite aimed to promote Colchester in general, and part of this was the campaign to win the ‘Museum of the Year’ award, which was the biggest prize of its type in the World. This showed the payoff from investment in Firstsite and across the local cultural sector, showcasing the difference and radicalness of Colchester, and how this was being encouraged.
The Panel welcomed the information provided by its guests. More detail was asked on the Arts Centre’s ‘pay what you like’ events on Wednesday nights. Anthony Roberts, Director of Colchester Arts Centre, explained that the approach was akin to having an ‘honesty box’, where people could pay what they could afford in order to participate in cultural events, encouraging people to try new things and to increase inclusivity through experiencing new arts and artists. A part of this strategy was to generate greater interest and popularity, leading to increased income over time.
Steve Mannix, Executive Director of the Mercury Theatre, detailed the Theatre’s range of ticket options and prices, including cheaper options for those on limited incomes which aimed to encourage more to come to see productions. Bursaries were provided, especially targeted at those who were vulnerable or more likely to be facing exclusionary pressures.
Firstsite’s Kickstart programme was due to commence interviewing for young people to take up work placements at the gallery, gaining experience which was aimed at creating careers in the creative arts sector. Additionally, it was hoped that this would help users of the Holiday Fun programme to engage and then progress to employment at Firstsite. Sally Shaw, Director of Firstsite, explained the importance of expanding imaginations and creativity to improve success in the workplace. Anthony Roberts, Director of Colchester Arts Centre, likewise explained that the Centre was also looking to commence an apprenticeship/work placement scheme following the pandemic, also offering school work experience opportunities and mentoring to generate and improve skills.
The Panel discussed the ‘Mercury Creatives’ programme and were informed that this had engaged with 114 individuals, with 26 hours of tailored support provided to each participant. One example was training offered on marketing, idea development and promotion. The programme’s aim was to help increase resilience in the sector, increase access to necessary skills and to improve partnerships locally. Partners included Colbea, University of Essex and the Colchester Institute.
The Director of Firstsite was asked how environmental sustainability at the gallery could be improved. The Panel were informed that Firstsite had applied for Arts Council England funding to replace every bulb with modern energy-efficient bulbs. Most fixtures would need to be refitted to accommodate LED bulbs. A review would be carried out to identify ways to reduce energy use and to seek sustainable energy options. Any points of learning gained from this review would be shared with other organisations to help them improve sustainability and reduce costs.
The arts organisation representatives were asked by the Panel to give information regarding their continuity and succession planning for the future. The three representatives all gave assurance that continuity planning and succession strategies were in place, with an emphasis on team strength and resilience.
The Panel asked whether there were any hard-to-reach groups for which more could be done. The Director of Firstsite explained that work was ongoing to ascertain reasons which prevented members of the public from visiting the site. This had shown the complexity of the question. A meeting had been held with community leaders to discuss digital exclusion and had shown the scale of the problem and how much was needed to be done. An issue identified was that some families could not afford to travel to Firstsite for the free Holiday Fun Days and meals. Another problem was the reliability of public transport, and the need to ensure people felt safe when visiting Colchester. The Director of the Arts Centre agreed that it was important for the venues to reach out to future generations, fostering ideas and artistic spirit for the future. This would connect with action on environmental sustainability and conservation work.
A Panel member asked what further work could be done to improve the organisations’ environmental sustainability. The Executive Director of the Mercury praised the partnership working which had been fostered during the pandemic and acknowledged the challenges everyone had faced. Cost and availability of public transport had been found to be a significant problem.
The guests were asked what lessons were being taken forward from the pandemic and whether there would be an increase in virtual events. Further to that, a question was asked as to whether there could be further sharing of back-office functions to reduce costs. The Executive Director of the Mercury explained that the pandemic had reminded everyone of the importance of their staff members and the need to support and protect them, especially freelancers. The Director of Firstsite agreed that the pandemic had led to significant re-evaluations as to what was important at each organisation, and the need for cultural activities and events. It was potentially possible to increase the impact of the venues’ work by reducing the number of shows and making more of those that are held. The lockdowns had given time for the organisations to look at how to do things differently in the future and embrace new ideas as to how the spaces were used and how outreach work was conducted.
The guests were asked how much their organisations spent locally to benefit communities and whether they and their contractors paid the living wage. Widening this to cover a range of ethical matters, the Executive Director of the Mercury informed the Pane that the Theatre had a close relationship with the Fairtrade Foundation and was working towards being able to pay at least the enhanced minimum wage to all members of staff. Staff pay was not affected by age, so younger employees received the same wage rates and opportunities as older staff. Firstsite were increasing their lowest wage rates and worked to influence suppliers to do likewise. Similarly, the gallery expected its contractors to meet its ethical standards, with any who did not act accordingly being replaced. The Director of the Arts Centre explained that a condition for receiving Culture Recovery Fund funding had been to freeze pay rates. The Centre provided proper pay rates for its apprentices.
The Panel and its guests discussed the relationships between the Council and local arts organisations. The arts organisations maintained a non-political stance in their dealings with the Council and looked to cooperate on shared priorities and principles, necessitating a partnership with clear objectives and aiming to be critical friends, when appropriate. The Directors of Firstsite and the Arts Centre welcomed the longer-term thinking and funding agreement with the Council, especially around points of mutual interest. Appreciation was also shown that changes in Council administrations had never interfered in the workings and partnerships with the local arts organisations. The setting of a four-year funding agreement was felt to be helpful by the arts organisations. There were always issues around the timing of agreements, for example the Council funding agreement was for four years, whereas the funding agreement with Arts Council England was only for three years.
Questions were asked regarding what activities and events were being provided for individuals who were not within one of the demographics identified as being more likely to be excluded or hard-to-reach. The organisations’ outreach work was explained, including how this work led to an increased uptake in events and activities across all demographics. The Executive Director of the Mercury explained that record sales showed how the Theatre offered things of interest across the board. Nigel Hildreth, Chairman of the Arts Centre, explained that the Centre offered events and performances for all tastes, across many art forms.
The Panel and arts organisation representatives discussed the outreach work carried out, and the importance of arts not being removed from school curriculums, with schools expecting arts organisations to pick up this work instead. The Executive Director of the Mercury agreed that the loss of arts teaching on curriculums was a concern and informed the Panel that the theatre offered a venue for the Essex Music Service to conduct instrumental lessons on Saturdays. The Chairman of the Arts Centre gave a view of the difficulties in teaching arts subjects during lockdowns/Covid restrictions and confirmed that the outreach work carried on was not designed to replace arts on school curriculums.
In response to questions involving cooperation in back-office systems and booking service, it was explained to the Panel that the venues already sold tickets via a shared booking system which had been put in place in collaboration with the Council.
Scrutiny Panel thanked the representatives of the Mercury, Firstsite and the Arts Centre for attending the meeting, and thanked their organisations for the work that they had carried out.
RESOLVED that the Scrutiny Panel had reviewed the work of the arts organisations and their performance in relation to their funding agreements with the Council.